It was important that the campaign represent the entire student body as well as appeal to local artists and creatives, potential employers, and the general public. This project took me in two vastly different directions which I successfully managed to fuse together into a strong campaign.
The first direction explored superimposing student artwork onto iconic buildings around the local area, to generate a ‘fake news’ campaign on social media.
The second direction was more graphic design based than artistic – I designed a subway-style map with a different tube line for each of the six degree courses, with station stops to represent each student. The map worked as a graphic representation of the interconnected disciplines.
My strategy to reach the general public was to play to their sense of familiarity, by throwing something unexpected (yet believable) into the ordinary, everyday setting, and to tap into the networks of other communities. My plan to achieve this was to partner with local business owners in a ‘fake news’ social media campaign. The business owners would post images on their social platforms of their building with student artwork superimposed to look like real, larger than life street art. This would promote the show and the students respectively, whilst also generating buzz for the businesses themselves.
